Zaqar and Ramadan

Strengthening Community and Business during a Sacred Month in Rwanda

Ramadan is a period of spiritual reflection, community bonding, and charitable giving observed by Muslims worldwide. In Rwanda, a nation known for its diverse cultural fabric and commitment to social harmony, Ramadan holds special significance. During this holy month, businesses and organizations, including prominent conglomerates such as Iwawe Group of Companies, actively work to foster community well-being and enhance social cohesion. One notable example is Zaqar, a leading service provider under the Iwawe umbrella, which plays a vital role in supporting communities during Ramadan.

Zaqar’s Role in Ramadan: Enhancing Community Support and Economic Engagement

Zaqar, renowned for its logistics and delivery services across Rwanda, intensifies its community engagement during Ramadan by implementing initiatives that reflect the spirit of giving and solidarity. These activities include:

- Food and Charitable Support:Zaqar collaborates with charitable organizations to distribute food packages to vulnerable families, ensuring that everyone can partake in iftar (fast-breaking) and suhoor (pre-dawn meal). This effort underscores Zaqar’s commitment to social responsibility and community empowerment.

- Special Promotions and Discounts: As part of Ramadan festivities, Zaqar offers special rates and discounts for deliveries and logistics services, facilitating small businesses and entrepreneurs to operate smoothly during the busy season. This support helps stimulate local commerce and economic activity.

- Community Engagement Campaigns: Zaqar leverages its platform to promote messages of unity, patience, and charity, aligning with the core values of Ramadan. This fosters a sense of belonging and shared purpose among employees, clients, and the wider community.

Aligning with Iwawe Group’s Vision of Social Responsibility

Zaqar’s Ramadan initiatives exemplify the broader ethos of the

Iwawe Group of Companies—driving economic growth while emphasizing social responsibility. During Ramadan, these efforts amplify the group’s commitment to creating positive social impact, nurturing community resilience, and promoting inclusive development.

Impact on Rwanda’s Socio-Economic Landscape

By supporting community needs during Ramadan, Zaqar not only enhances social cohesion but also strengthens trust and loyalty among clients and partners. This aligns with Rwanda’s national vision of building a harmonious, prosperous society where business success is intertwined with community well-being. Moreover, such initiatives stimulate local economic activity, especially for small enterprises that rely on logistics and delivery services.

Ramadan presents an opportune time for businesses like Zaqar, under the Iwawe Group of Companies, to demonstrate their dedication to community service and social responsibility. Through charitable activities, promotional support, and community messaging, Zaqar contributes to Rwanda’s broader goals of unity, inclusive growth, and sustainable development. As Rwanda continues its journey towards a prosperous future, these efforts during Ramadan reinforce the vital role that corporate social responsibility plays in shaping a resilient and cohesive society.